These Marketing Strategies helps you to reach out to your target audience and convert them from leads to customers. The seven digital marketing strategies form the basics and help you get started with your marketing journey.
Content creation like blog, social media post and vlog
Content creation is crucial in this competitive market, since it forms the first step in approaching your target audience. When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image or a video is presented, people retained 65% of the information three days later.
Blogs, Vlogs and social media posts provide a great opportunity to communicate your ideas in a presentable format, so that they gain knowledge and share it to their circle.
Using Marketing automation tools
The ultimate goal with your marketing strategy is to generate more revenue for your company. To accomplish this, we need to drive traffic to our website, convert that traffic into leads and close those leads into customers. Instead of using a traditional cold Email marketing strategy , we use marketing automation tools like hubspot, zoho, etc
The process is explained as follows
a) You create a targeted list of contacts.
b) You send an email invitation to download your latest ebook.
c) You send a thank you note to all the people who downloaded the ebook.
d) A few days later, you send a follow up email to the list of people who downloaded the ebook, offering them a case study relating to that topic.
e) Finally, when someone downloads that case study, your sales team will get a notification so they can follow up with them (thereby making your lead pass through the marketing funnel and warm them throughout the process).
Using Paid Ad promotion
Paid promotion is an advertising platform that allow you to promote your content to a highly specific audience, attract qualified traffic and leads, and grow your customer base. There are many advertising platform that are very effective in promoting your content like Facebook Ad, Google AdWords, LinkedIn Ad, Youtube Ad, Twitter and Instagram.
Branding and telling a story
Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. When you do marketing campaigns with a consistent theme, your brand gets registered in the consumer’s mind, thus creating a unique idenitity to your brand.
The story of your brand with visual elements, engages your audience emotionally and creates a trust on your brand and they would recommend your brand to their circle.
Using Chatbots in your website
Chatbots can easily get feedback for your brand or product through the conversation with your audience. By employing chatbots in your website, your audience can contact you instantly, even when you are offline and get their details, so that you can contact them later on with their queries.
Hiring a digital agency for growth hacking
Growth hacking refers to the step by step process of implementing a strategically plans in a sequential order to improve the growth of a company, thereby growing sales.
A growth hacker is a person with a design background and combined knowledge with marketing to optimize their company’s marketing strategy in align with their target audience to move towards the growing phase.
It is advisable to contact a digital agency and hire them to drive your company towards the growth hacking phase.
Analyzing your existing content using statistics.
It is mandatory to analyze your blog posts, social media posts and vlogs once in a while, to get a clear understanding of how your content is being perceived by your audience and optimize accordingly.
There are many tools available to get statistical report of the number of users reached, read and responded to your content.
Google analytics give a clear statistics for your blog post.
Youtube gives stats for your video’s reach.
Facebook, Twitter, Linkedin and Instagram also provide a complete stats for your social media posts.
With statistical data, you can get a clear direction for your digital marketing campaigns.
This blog provide insights for your marketing strategy in 2018 , increases leads, thereby driving sales for your company.
Always remember “Content is the first step and Consumer is the king.”
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